January was full of major sporting events across different disciplines. NICKNACK reusable cups were part of world-class sports events, proving that great atmosphere and sustainability can go together.

During the same January weekend, we were present at the Biathlon World Cup and the AUDI FIS Ski World Cup in Špindlerův Mlýn. Winter conditions, top-level performances and thousands of fans showed that sustainable drink service belongs even at the highest level of sport.

Sustainability with NICKNACK is not limited to winter sports. We have been working with SK Slavia Prague for many years, creating multiple reusable cup editions with bold, original designs that fans know well from matches at Eden Arena. These special Slavia editions were also part of the high-profile match Slavia Prague vs. FC Barcelona, combining club identity, fan emotions and an environmentally responsible approach.

Whether it is biathlon, skiing or football, sport and sustainability can go hand in hand. We are proud that NICKNACK is part of these unforgettable moments.